Hey everyone, this is our very first issue of IndieStack Weekly, a newsletter for indie makers. The goal of this newsletter is to inspire, support, and inform your journey as an indie maker. Let's dive in.

The Insight

Avoid the sunk cost trap: Anytime we build something, we run the risk of becoming attached to it. This can lead to falling into the sunk cost fallacy, where we continue pursuing something only because of the amount of work or resources that has already been put into it. How much time, money, energy has been devoted to a project in the past is not indicative of its success in the future. Sometimes quitting is the best option. Inspired by this story.

The Indie Web

The News

  • YouTube makes it easier to save on data with new video resolution options: "Along with specific resolutions in the video player, you can now toggle between three separate modes that either favor video quality, data use, or whatever works best for your current internet connection." -The Verge
  • Crypto market takes a dive with Bitcoin leading the way: "Cryptocurrency prices continued to tumble Friday with Bitcoin leading the charge, with prices for the internet currency dipping below $50,000 for the first time since early March." -TechCrunch
  • Twitter tests business profiles so companies can look more profesh: Today, Twitter showed off how a profile for a business could look on its platform. -TNW
  • Twitter may let you tip people for their great tweets right from their profiles: "Twitter has said it’s exploring features like tipping to give people a way to pay other Twitter users, and now we have further evidence that a tip feature may be on the way." -The Verge

Bonus Reading:

  • NFTs and AI Are Unsettling the Very Concept of History: Nothing could be a greater cultural and ethical shock to archives than NFTs. -Wired

The Answers

This question comes up often. Having two twitter accounts is a lot of work - heck, one twitter account is a lot of work. In the beginning, we recommend keeping everything on your personal account. Here's why: in the beginning, you are your product. People will want to connect with the maker, rather than the product itself. Your story, your struggles and your wins are what sells your product. When you have a product account, the tweets tend to be more generic, and therefore less engaging. Focus on growing one account (your own) and have people get to know and engage with you as a person first, which will naturally lead to them getting to your product.

A landing page with a form is only as good as how many people see it. The bigger driver of collecting interest is putting your product in front of people. The #buildinpublic hashtag is a good start - it actually happens to be a pretty active hashtag, and I would recommend using it consistently, so that people get to know you as someone who shares your journey and lessons. Aside from Twitter, you can post your product on Product Hunt's Ship, where people discover and sign up for upcoming products. IndieHackers is another great place to share your progress/milestones and gain a following of people who are interested in your product. If you are part of any communities, connect with people who might be a good fit for your product and ask for their feedback/input along the way. At the end of the day, it's not so much about the landing page, but about the connections you make through the stories you tell along the way.

The Alternatives

Switch out your big tech products for indie-made ones.

The Community

Premium article: How to Have a Successful Launch on Product Hunt


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